Writing a fair job post that brings the right people

A good job post isn't the one with the most applicants. It's the one where the right person reads it and thinks "that's me", and the wrong person knows it isn't, without anyone being cut out for reasons unrelated to the work.

Wording to avoid

Naming an age, sex, marital status or looks is unlawful discrimination in many cases, and, just as important, it doesn't get you better people.

• "Under 30": write "1–3 years' experience" or "newcomers welcome" instead.
• "Women only": if the work needs care, write "careful and thorough".
• "Good personality": write what the job really involves, such as "greeting customers at the counter all day".

HappyJob's posting form shows an orange warning when it spots such wording. It doesn't block you; it asks you to reconsider.

Writing so the right people apply

1. Start with the first three months. Say what the person will actually do, instead of a long list of requirements.
2. Separate "must have" from "nice to have". The true must-haves are rarely more than three.
3. Include the salary. Posts with a range get better-matched applicants and save both sides time.
4. Use screening questions instead of writing exclusions into the post. Ask what you need to know before a conversation, such as "Can you work night shifts?" Applicants who answer differently can still apply, and you see a flag to decide for yourself.

After it goes live

Answer applications within three days, even before you've decided; moving one to "reviewing" is enough. Companies that usually reply fast earn a "Replies fast" badge on their jobs, which good applicants look for before they apply.